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Web Accessibility

An accessible web site is one that allows everyone to access the site’s content.

An accessible web site embraces all aspects of making content available to as many people, in as many user agents (e.g. browsers) and in as many devices, as possible.

DistinctiveWeb specialises in web accessibility

distinctiveweb builds basic web accessibility into every website.

For some websites and website users, this will be enough. For others, however, some extra steps may be necessary, so please ask us for information specific to your website and its intended audience.

It is important that web accessibility is incorporated into your website in its planning stages as it is far more difficult, and rarely satisfactory, to attempt to add it in at a later time.

About Web Accessibility

Users of alternative devices

A skilfully and carefully constructed web site aligned with the web standards and the web accessibility guidelines defined by the W3C's Web Accessibility Initiative (WAI), will enable alternative devices (including mobile and other devices as well as screen readers) to deal with the content appropriately, according to their respective standards and specifications. This delivers maximum benefit to the user — your customer.

Users with disabilities

It’s not only people using alternative devices who benefit. An accessible web site also assists people with all kinds of disabilities other than the sight-impaired who use screen readers. For example, the large portion of the population around 40 years and older who need glasses in order to see clearly will benefit from a website built with accessibility in mind. The deaf and hearing-impaired will appreciate the measures taken to accommodate them. Those with motor difficulties or who for any reason find it difficult to use a mouse (even the many folks with arthritic fingers) will thank you if your website incorporates just a simple technique or two.

The list of folks with various types of imperfect abilities (i.e. disabilities) is long. Implementing web accessibility measures when building your website makes the lives of these people much easier. It also makes them more likely to become, and stay, your customer.

Language issues

The field of web accessibility also includes Internationalisation, and the arrangement and writing of content in a way that is helpful to those with poor language skills or cognitive difficulties.


It doesn't matter who your website visitors are or what their personal circumstances — your website should be designed for them to navigate and find the information, products or services they seek, regardless of their ability or experience. If they are on your site, they are your customers and potential customers!

The legalities

The Disability Discrimination Act, 1992 (DDA) requires that any website built or hosted in Australia provides equal access for people with disabilities. This means both government and private websites must comply with the DDA.

For further information on compliance, read our news article Web Accessibility: Equal Access is Required by Law.

For further information on how distinctiveweb can help your business or organisation to comply with the DDA, please contact us.